Hick's Law and Subway Sandwiches
Every time I visit Subway, I get overwhelmed by the barrage of questions. Subway thinks customers love choices. But in reality, all we want is a sandwich.
Behavioral Science
Filter Bubbles: How algorithms distort our reality
Did you ever notice how all the information/news we consume on the internet always aligns with our ideologies and worldviews? Does that mean that our worldview on things aligns with the global worldview? Or do you think, we live in a time where our worldviews are bang-on? It’s none of the above...
The Bike Shed Effect: The Law of Triviality
The amount of time spent discussing an issue in an organization is inversely correlated to its actual importance in the scheme of things
America’s Most Loved Brands
This infographic pulls data from MBLM’s Brand Intimacy Report and visualizes the top 10 brands that different generations connect with the most.
The Attention Span Regression
The average attention span of human beings is down from 12 seconds in the year 2000, to 8 seconds in the year 2015, to 6 seconds in 2019.
Manpo-Kei: The Science behind 10,000 Steps a Day
“Walk at least 10,000 steps a day,” is a modern-day axiom that’s gotten entrenched into fitness regimes across the globe. And with the proliferation of smartwatches, activity trackers and mobile pedometers, this has become a global obsession.